Compared to other countries, search engine optimisation (SEO) is not very noticeable in Hong Kong. In fact, it is not the number one online promotion strategy for most companies in Hong Kong. But, with the numbers of agencies that specialise in other digital marketing strategies like SEM and social media marketing, businesses can leverage the search engine and put their brand into the next level. This is possible with the help of a reputable seo agency hong kong. In terms of SEO in Hong Kong, here are important things to keep in mind:
While the majority of people speak Cantonese in Hong Kong, their search customers may also include English. In some instances, they will mix both Chinese and English when doing online searches. If you are doing both SEM and SEO, you can expect to come across several slangs that cannot be translated from English to Chinese. Thus, you may need to find a local to handle this cultural issue.
Targeting the Right Search Engine
When doing SEO, it is important to target the right search engine. Both Baidu and Google use different algorithms for their rankings and optimisation also requires different skill sets. While some people still use Yahoo as their search engine, Google dominates the market.