OTT advertising is growing rapidly as more people cut the cord and opt for streaming services. Unlike traditional TV, OTT ads can be placed programmatically and reach a broader audience.
White-label products are generic software produced and marketed by another company as a business service. Brands often use a white-label platform to gain administrator-level control over programmatic ad buying.
It’s Cost-Effective
As more people cut the cord and choose OTT TV, it opens up new opportunities for brands to reach their target audiences. This includes younger viewers that have never seen or experienced traditional cable TV.
These younger viewers are also more open to OTT advertising. They may have different desires to skip or install ad blockers and typically watch ads all the way through.
In addition, OTT advertising technology allows marketers to use data from their audience that is more precise than what is available with linear TV. This means that advertisers can make smarter decisions on how to spend their budgets. They can reach a specific audience based on demographics, interests, context, time of day, device, and geolocation. This is a huge improvement over the old model that relied on general metrics with large margins of error.
It’s Personalized
OTT advertising is an effective way to reach a specific audience on Internet-CTV devices. Its effectiveness stems from its ability to deliver a more personalized experience while optimizing campaign costs.
However, it is crucial to note that launching an OTT application comes with additional costs beyond the ad space itself. This includes content licensing fees, marketing spending to attract and retain consumers, and other operational expenses.
To maximize the value of your OTT solution, consider a white label OTT platform that offers a customizable interface and advanced analytics to help you grow your business. This will allow you to provide a seamless, personalized experience that aligns with your brand’s identity. This will increase consumer loyalty, reduce churn rates, and generate more revenue.
It’s Convenient
The main goal of an OTT platform is to provide consumers with a high-quality viewing experience. This can be achieved through various methods, but the most important is content. This will drive engagement, reduce churn, and increase profit.
A white-label OTT advertising platform can help you create the content your audience is looking for. It can also help you optimize your content for different devices and platforms. This is particularly important when it comes to live video streaming.
With a white-label OTT platform, you can ensure that your live video is seamless and high-quality. This can be done through stitching, which provides no gaps or interruptions in the video. This is also a great way to keep your audience engaged during a commercial break or after an ad is shown.
It’s Secure
A white-label OTT solution is a cost-effective way to build an OTT service for your business. A third-party vendor manages it, including technical support, maintenance, and upgrades. The vendor will also ensure that the platform remains secure.
A white-label OTT advertising platform offers the best of both worlds – it provides high-quality video streaming and programmatic ads simultaneously. It enables brands to serve ads relevant to the audience and will not disturb their viewing experience. Moreover, it allows them to track and target viewers based on their intent and online shopping behavior. This can increase ad effectiveness and viewability significantly. This will help brands improve their OTT ROI. Moreover, it will enable them to offer a more personalized video-on-demand experience.
It’s Scalable
A white-label OTT platform can provide businesses with a simple and efficient way to launch their branded streaming service. This can help companies to save on costs and time by avoiding the hassle of building their technology stack from scratch.
This also helps businesses avoid high content delivery network (CDN) fees, often the highest ongoing operational costs. This can be especially beneficial for smaller media companies needing more resources to pay these costs upfront.
Muvi’s white-label OTT streaming platform offers comprehensive customization and features that make it easy to tailor the user experience to align with specific business needs. This can help businesses create a personalized experience that reflects their brand image and targets the right audience.
