If you want to send out postcards to your clients, you’ll need to choose suitable material for your project. You have several options for selecting appropriate material for your project. Here are some of them: Durability, cost-effectiveness, and eye-catching design.
Cost
Plastic postcard mailings are becoming popular in many industries, including restaurant marketing, retail clothing, auto repair, dental, and hearing aids. As a result, the popularity of this type of direct mail is growing, particularly among value-added resellers. The mailings outperform other types of direct mail, and they are an excellent choice for those who want to stand out in a crowded field.
The most significant difference between plastic and traditional paper postcards is their material. Plastic postcards are not coated, so they have a rough, unfinished surface. This makes them ideal for personal marketing products and small businesses. In addition, you can get your plastic postcards printed in various colors and inks. Plastic postcard printing services offer many free templates, mailing lists, and professional design services for a fee.
Plastic postcards have high-quality graphics and stand out in the mailbox. They are made from durable, 30-millimeter composite plastic that is the same thickness as a credit card. They also feature a glossy overlaminate for durability.
Cost-Effectiveness
Plastic postcards are a great way to promote your business. You can personalize them with a special offer or link to a landing page. They are also a great way to retain your loyal customers. You can even include pop-out cards, such as membership cards and gift certificates, in the mailers. These cards are one of the most versatile marketing tools available.
Plastic postcards are more cost-effective than other forms of direct mail, and they can improve your response rates. They also use fewer materials per mailing, which is better for the environment. In addition, they also save you time and energy. This means you can invest in other forms of marketing, like digital ads.
Direct mail remains one of the most effective sales and marketing methods, and full-color plastic postcards increase the likelihood of attracting attention and creating a more significant impact. They also stand out from the other direct mail pieces, which makes them more likely to be retained.
Eye-Catching Design
Plastic postcards are a unique marketing option that stands out in any mailbox. They are the thickness of a credit card and feature high-quality graphics. As a result, they become a constant reminder of your business or offer. They also have a 24% response rate. These direct mail pieces also allow customized messages and images to be inserted into the postcard.
In addition to attractive designs, plastic postcards can also be used to showcase special offers. Consider including your contact details to make your postcard stand out from the crowd. It’s crucial that your customers can quickly contact you for more information. Also, make sure your design emphasizes the benefits of your product or service.
Once you have decided on a postcard shape, you can move on to the design. It would help if you used a circular or die-cut shape to make the design more attractive. Also, make sure that the fonts used are readable. A postcard can include a particular discount or a coupon that encourages people to take action. Finally, use a first-class stamp to ensure that your postcard arrives promptly.
Durability
Plastic postcards offer several advantages over their card stock counterparts. They are highly durable and come in standard sizes. They can withstand the harsh conditions of postal equipment and survive for several months after being delivered. Furthermore, their glossy print allows for a high level of content, including contact information, special offers, and discounts. Moreover, plastic postcards can be kept in wallets or key chains for the convenience of customers.
Another advantage of plastic postcards is that they are customizable and can be addressed. They also have a glossy overlaminate that makes them highly durable. In addition, plastic postcards can be printed with intricate designs, making them more attractive to customers. They can also include personalized messages or images of the customer. These extra touches will make your customers feel appreciated and special.
Direct mail materials depend on visual images to appeal to potential customers. However, paper postcards can be easily damaged during delivery. Plastic postcards, on the other hand, can withstand the harsh USPS sorting process without losing their visual appeal. This ensures that your postcards reach their destination in perfect condition.
